• Identify client target markets.
  • Customize effective publicity campaigns.
  • Tailor publicity strategies to meet client goals and objectives.
  • Determine and define company message.
  • Maximize optimal media exposure.
  • Prepare positive and concise company information for media presentation.
  • Utilize relevant media strategies and contacts to reach Internet, print, radio and television.
  • Increase client's business to business and public awareness.
  • Work to position company executives as media experts in their field.
  • Help to create memorable, positive and lasting company image.
  • Build company/brand awareness.
  • Seize all media opportunities.
  • Promote clients to media in conjunction with "breaking news" items and story trends.
  • Respond promptly to all queries.
  • Provide periodic and up-to-date progress reports.

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